3 Powerful Google My Business Features | Piama Media Labs

March 25, 2021

Google My Business Features recently released which are most likely passed you by but could make a massive difference to your online visibility.If you want to know what they are before your competitors find out just stick with this article. We talk about the best tools tips and ways to help you promote your local business online step-by-step and take by. Every local business owner needs to know from search engine optimization through social media our goal is to educate you through this article so you can drive more visitors to your business and ultimately make more money.

1. Number one : Add a request quote button to your listing if you are a service provider such as a dental click or an education consultant. Now you can now add a button directly into your Google listing. So people who come across your profile and request a quote for the services you provide. which will be sent to your phone in just one click.

This new feature to be activated you need to do two things first if you haven’t done it already install the Google my business app on your once installed logged into the Google my business using the same email address you use for your Google my business listing. Once you’ve accepted the terms and conditions you will be redirected to a panel where all the information related to your Google listing will be displayed such as the latest activities on your profile your business reviews reporting and many more.

The second thing you have to do is to enable the messaging option on the app. Tap on the customer tab at the bottom of your screen by default you will see your customer reviews listed in there. At the top of the screen tap the messages on the screen you should see a note for the messaging feature allowing this feature will enable customers viewing your listing to message you directly. Reply back to questions share information and quickly connect for free.Tap the turn on the button this will automatically turn on the messaging functionality and unable the request record button.

Now go to Google and search for your business on your listing you should see a new blue button right under the reviews labeled request a quote. Visitors can now submit the request directly to you using this button as soon as they do, you will receive an instant notification on your Google my business app to which you can respond straight away.

2. Number two: Questions and Answers, Google added the option for users to ask questions to a business directly from the Google my business listing. Most businesses you have worked with are unaware about this option exists. This is a true missed opportunity since most of the time the questions being asked are very specific and very often could lead directly to a new sell or getting a new customer. For example the second-hand car dealer who has three unanswered questions all of which could have led to a potential sell but this is not new since FAQ was launched in Google my business.

Google now Auto suggests answers to your visitors using a combination of your previously answered questions if you have taken the time to answer them your customer reviews as well as your Google posts. As a business owner make sure you create regular Google posts with rich content relevant to your business collect Google reviews from your customers which will include answers to potential questions the future customer may ask

3. Number three: Increase your number of followers with an offer. You may know that customers can follow your business on Google Maps. This feature is even less known than the FAQ feature, but not to be ignored just like on a Facebook page people can follow your business by simply tapping a follow button when they can find your business on Google Maps through their phone. But why would you want customers to follow your Google listing? Because your followers will find out about your latest Google my business posts and promotions in the for use section on a Google map app.

This means the more number of followers you have the more likely you can generate business. But this is not new what’s new is the ability to create a welcome offer to incentivize new visitors or existing customers to follow you and here is how it’s done. Open the Google my business app on your phone or tablet on the bottom menu tap the options customers on the top menu tap the option followers you should see your number of existing followers in there.

Tap the option create a post in the middle of your screen scroll through and select the option welcome offer create your welcome offer including a suppose use image for 10% discount then add a title a description terms and conditions and everything else that you think is relevant. Once you are done tap on publish and wait for the confirmation message to show. The next step is you need to do is to encourage the new visitors. All your existing clients to follow your Google listing by letting them know that if they follow you, they will get a special offer you can do this via an email with your existing customers or add a banner to your website or even publish a Google post to let anyone who comes across your Google my business listing, know that they will get a special offer once. If someone decides to follow you they will receive a notification and this is what they’ll.

Google is spending more and more time and energy into developing its Google My Business Features and consequently. Make sure you use the most of these new features while you can and include them as part of your strategy so you can keep an edge on your competitors. We hope you found this useful stay tuned for our next article.

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