We are a bakery and confectionery sales and agency based in Mumbai. Our job involves pitching your product to interested retailers or even selling to potential customers. We do B2B Marketing or B2B, B2C distribution of bakery products all across India. We have various services and plans for home bakeries and confectioneries or small businesses in Mumbai to generate bakery sales and help you flourish in business.
Indian Bakery Market Scenario
The bakery and confectionery industry in India is witnessing a robust growth of nearly 9% per year according to some reports and employs a lot of people. Over a million small to medium scale bakeries have opened up in India since 2000, and the numbers are expected to increase even further. The lion’s share of the market is occupied by breads and biscuits, which accounts to nearly 80%. This is because breads and biscuits are fast-moving items and are also liked by the Indian public which is leading to increasing sales and providing lucrative opportunities.
One clear trend that has emerged is people are becoming health conscious and nowadays tend to prefer lighter and healthier food and baked products thus providing them with a lot of options. There are different sorts of breads available in the market such as multigrain bread, brown bread, sweet bread or even gluten-free to suit the assorted taste buds of Indians living in any corner of India. The increasing rise of diabetic patients in the country has led to the rise in consumption of sugar free and whole grain biscuits and other bakery products.
The two major factors swaying the market are:-
Evolving Consumer behavior
Since ages, humans have preferred baked products as means of consumption, due to several factors such as convenience, accessibility, nutrition which are still the major factors on which the market depends. Bread is a staple diet in many countries and has shown remarkable growth even during the period of global economic crisis.
Rural market: The key focus
Due to the increasing mobile and internet penetration, people in the rural areas now have easy access to online shopping on various websites. Moreover, the advancement in online payment technology has created a surge in supply and demand bakery products in Tier 3 and Tier 2 cities. Even though most FMCG players have successfully established their presence in rural areas, the next wave of growth is expected to come from increasing category wise penetration, development of customised products, incoming of various western cuisines of bakery and up-trading rural consumers towards higher-priced and better products.
