Case Study 1: Vodafone

  1. What were the challenges for Vodafone New Zealand?

The challenges Vodafone faced included the way to increase profit margins;  the way of adding revenue streams from clients; and how to retain the customers. Vodafone New Zealand needed to make informed decisions by real-time knowledge of the market conditions, customer’s needs, and competitors.

  1. How did it address these issues?

First, Vodafone New Zealand developed customer knowledge as well as an analysis department to perform the analysis, modeling, competitive intelligence, and market research. The company then built an enterprise data warehouse (EDW) for the purpose of obtaining a single view of the information in the entire organization. The enterprise data warehouse allows a well-integrated view of all information in the organization to permit generation of ad hoc or predefined queries and reports, predictive analysis, and online analytical processing.

  1. List the tools used by Vodafone’s applications.

On top of the Teradata warehouse platform, there are many other software tools Vodafone New Zealand used including KXEN, SAS, and SPSS. These tools were also used in building models as well as in generating insights.

  1. What benefits are being derived from this initiative?

The biggest benefit that the enterprise data warehouse brings to the organization is that the analysts can spend more time in generating insights rather than managing the data. The new system also offers better information to the company decision makers to enhance the decision-making process.

  1. What can we learn from this case?

In any company, the main goal is to get the best possible returns from the investment. We also learn that customers are the main focus for any company that wants to succeed.

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in best custom research papers if you need a similar paper you can place your order for custom college essay services.



Reset Password