This can scare some potential customers, so here is another reason for you to have your e-commerce website under HTTPS. Best dropshipping tools
Good practice
Switch your entire website over HTTPS
When migrating from HTTP to HTTPS, be sure and be sure to migrate correctly.
Page loading speed
Studies have shown that pages that load quickly reduce the rate of turning back and increase the conversion rate. Amazon said their revenue increased by 1% for every 100ms gained in page load time. And above all it plays a big role in the Google algorithm (despite being small), so having pages that load quickly is important enough to take it into account.
Optimizing for page loading speed may seem a bit technical and there are hundreds of tiny things you can adjust to exclude every millisecond from your pages. In practice, focusing on the following three practices will take you 90% of the way.
Use a content distribution network (CDN)
Traditionally, a single host is responsible for hosting an entire site. This host was located somewhere on the planet, and when someone visited your site on the other side of the earth their connection had a lot of gound to cover.
The Content Delivery Network (CDN) changes this. Instead of hosting your site in one place, your content is distributed all over the world and when someone visits your site they connect to an attachment point (called endpoint) which is closest to their location, reducing latency to reach your site.
In addition, CDNs are optimized to quickly deliver content by caching your pages. By serving a static copy of your pages, they significantly reduce loading time. In addition, CDNs are often much better able to handle a large volume of traffic. This means that a large spike in traffic can cause your hosting provider to slow down or even crash, CDNs can easily continue to deliver your content.
CDNs are both affordable and relatively easy to implement these days, so finding a reason not to use them is fairly complicated.
