Global Eye Makeup Market was valued US$ 5.20 Bn in 2017 and is expected to reach US$ 8.80 Bn by 2026, at a CAGR of 6.05 % during a forecast period. Global eye makeup market is segmented by product type, distribution channel, application and geography. Based on product type, the global eye makeup market is classified into mascara, eye shadow, eye liner, eye pencil and others. By distribution channel, global eye makeup market is divided into hypermarkets, supermarkets, convenience stores, specialty stores, online stores and others. Application segment is categorised into sweat proof makeup, smudge free makeup, mineral makeup and others. By geographically, global eye makeup market spread by North America, Europe, Asia Pacific , South America and Middle East & South Africa. The innovation of new and advanced eye products, which are suitable for the modern lifestyle is driving the growth in eye makeup market. Rising e-Commerce industry in the beauty and personal care segment is propelling the growth of this market. Growing permeation of social media such as Facebook, Instagram, Twitter, and other fashion blogs is fashioning awareness about the latest makeup trends, which is boosting the growth of the global eye makeup market. Furthermore, strict regulations levied on the use of cosmetics constituents by government authorities such as FDA, EU is a major restriction for the Global eye makeup market growth.
Mascara segment is projected to reach at a high rate of the CAGR in thel eye makeup market owing to it offer low cost, ease of use, and ease of availability. These eye products are widely used owing to their safe ingredients. Some of the manufacturers of eye products are focusing on quality assurance and manufacturing practices which includes testing the compatibility of the product with packaging and its shelf life. Mineral makeup segment is expected to lead the eye makeup market. Various advantages linked with applying mineral makeup such as better coverage, suitability for all skin types, and better fortification against sun rays are increasing demand for mineral eye makeup products. North America is estimated to reach significant growth in the global eye makeup market. This growth can be attributed owing to the presence of some of the major key players such as Procter & Gamble, Corporation, Avon Products, Inc., Revlon, Inc., and recognized supply chain in the region. Furthermore, Asia Pacific is projected to hold large market share in the global eye makeup market during the forecast period. Increasing awareness of personal care, beauty industry in emerging economies such as China and India are making a conducive environment for the growth of the eye makeup market. A growing number of working women in this region expected to boost the growth in eye makeup market. Quick adoption of eye makeup products in order to enrich appearance, favorable growth of cosmetics market nearly around 35% share in the Asia Pacific. Key profiled and analysed in the Global eye makeup market Procter & Gamble, Corporation, L’Oreal S.A., Shiseido Company Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies Inc. Colorbar Cosmetics Private Limited and HUL.
Scope of the report for Global Eye Makeup Market
Global Eye Makeup Market, By Product Type
• Mascara • Eye Shadow • Eye Liner • Eye Pencil • Others
Global Eye Makeup Market, By Distribution Channel
• Hypermarkets • Supermarkets • Convenience Stores • Specialty Stores • Online Stores • Others
Global Eye Makeup Market, By Application
• Sweat Proof Makeup • Smudge Free Makeup • Mineral Makeup • Others
Global Eye Makeup Market, By Geography
• North America • Europe • Asia Pacific • Middle East & Africa • Latin America
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