The detergent market is one of the segments of the FMCG market in India that is in maturity stage and still has high growth potential. Although, the detergent consumption in India is less in comparison to the other Asian countries, it is growing vigorously. The per capita detergent consumption in India is around 2.7 kg per year, whereas places like Philippines and Malaysia has per capita consumption at 3.7 kg, and in USA it is around 10kg. The detergent sector, with its increasing ability to influence consumers through advertisements, is rapidly expanding its market. Due to the increase in population, higher urbanization, spread of education and rising levels of income and consumption, the overall growth of the detergent market has been in double digits from last several years. The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural areas for the past few years has been astonishing.
To avail the sample report for free: https://www.bonafideresearch.com/samplereport/160210162/India-Detergent-Market
According to “India Detergent Market Overview”, the overall market for detergent is growing with a CAGR of more than 10% from the last five years. Detergents are available in three forms namely powder detergent, bar detergent and liquid detergent. Powder detergents are widely accepted by Indian consumers and dominate the industry. Even though detergent bars are still used in rural areas, they are fast disappearing from the market because of ineffectiveness. Liquid detergent is a new category in the Indian market and was created by Hindustan Unilever in 2013 with the launch of country’s first liquid detergent. It has been two years for the launch of this liquid detergent under Surf Excel brand but still no other rival company has come up with liquid detergent. HUL’s intent is to move and create a liquid segment for the future, supporting its premiumization strategy. Although powder detergents are most commonly used because of their stability, eco-feasibility and long lasting properties, liquid detergents will see healthy growth in the forecast period.
The detergent industry in India is mostly captured by organized players but unorganized regional players do have significant hold in the rural areas. HUL, Rohit Surfactants, P&G, Nirma and Jyothy Laboratories are the major players in the organized market. They have popular brands like Ghari, Surf Excel, Active Wheel, Rin, Tide, Nirma, Ariel, Mr. White and Henko in their product portfolio. On the basis of pricing, organized detergent market can be further divided into three categories such as popular (economy), mid-range and premium. Popular category consists of brands like Ghari, Nirma and Wheel; mid-range category consists of Tide, Rin and Mr.White; and premium category includes Surf Excel, Henko and Ariel. Hindustan Unilever dominates the high priced premium and mid-range category whereas Ghari dominates the low priced popular category.
Product Types
• Powder Detergent
• Bar Detergent
• Liquid Detergent
Key Categories Covered
• Popular
• Mid-range
• Premium
“India Detergent Market Overview” discusses the following aspects of detergents in India:
The report gives an in-depth understanding of detergent market in India:
– India Detergent Market Outlook
– India Detergent Market Size & Forecast
– India Powder Detergent Market Size & Forecast
– India Bar Detergent Market Size & Forecast
– India Liquid Detergent Market Size & Forecast
– India Detergent Market Segmental Analysis: By Region, By Product Type
– India Organized Detergent Market Size & Forecast
– India Popular Detergent Market Size & Forecast
– India Mid-range Detergent Market Size & Forecast
– India Premium Detergent Market Size & Forecast
– India Organized Detergent Market Segmental Analysis: By Company, By Brand, By Category
– India Unorganized Detergent Market Size & Forecast
– Product, Price and Variant Analysis of Powder, Bar and Liquid Detergent
– The key vendors in this market space
– Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of detergent in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
To Access Complete Report: https://www.bonafideresearch.com/product/160210162/India-Detergent-Market
TABLE OF CONTENTS
1. Executive Summary
2. India Detergent Market Outlook
2.1. Market Size By Value
2.1.1. Overall Market
2.1.2. Powder Detergent Market
2.1.3. Bar Detergent Market
2.1.4. Liquid Detergent Market
2.2. Market Share
2.2.1. By Region
2.2.2. By Product Type
2.3. India Organized Detergent Market Outlook
2.3.1. Market Size By Value
2.3.1.1. Overall Market
2.3.1.2. Popular Detergent Market
2.3.1.3. Mid-range Detergent Market
2.3.1.4. Premium Detergent Market
2.3.2. Market Share
2.3.2.1. By Company
2.3.2.2. By Brand
2.3.2.3. By Category
2.4. India Unorganized Detergent Market Outlook
2.5. Product, Price and Variant Analysis
2.5.1. Powder Detergent
2.5.2. Bar Detergent
2.5.3. Liquid Detergent
3. India Economic Snapshot
4. Channel Partner Analysis
5. Competitive Landscape
5.1. Porters Five Forces
5.2. Company Profiles
5.2.1. Hindustan Unilever Limited
5.2.2. Procter & Gamble Home Products Ltd.
5.2.3. Rohit Surfactants Private Limited
5.2.4. Nirma Limited
5.2.5. Jyothy Lab Limited
6. Strategic Recommendations
7. Disclaimer
Contact Us:
Bonafide Research
Steven Thomas, AM – Content Marketing
sales@bonafideresearch.com
Americas: +1 201 793 8545(NA)
Europe: +44 20 86385593
APAC: +91 7878231309
https://www.bonafideresearch.com/
About us: Bonafide Research is one of the fastest growing market research and consulting company. We are expert in syndicated research reports & custom research solutions across the domains. We have been closely working with fortune 500 clients by helping them in tracking the constantly changing market scenario. Bonafide has continuously made efforts to evolve and enhance the report quality with each passing day. In house, we have published 3500+ high quality research reports with major focus on Indian market. Our client base consists of BCG, Ernst & Young, PwC, McKinsey & Company, Inflexion, Nestle, Unilever, Crompton Greaves, SRF, CPF, Aramax.
