Music search Australia – Not only do we find songs for advertising, we also find artists to record the songs or appear in the ads. A comprehensive music search and sync licensing service.
Visit Here:- https://www.musicmill.com.au/artist-search/
ARTIST SEARCH
In the same way that we do Music Searches to find songs, we also do Artist Searches to find singers or bands to participate in a campaign. Artist Searches can have a variety of objectives, including finding a well known artist to :
Create what could be called a “celebrity re-record” of a big song
Compose a piece of music, instead of using an anonymous studio musician
Perform an exclusive concert or perform at a major event
Become a brand ambassador for the featured product
The hardest part of Artist Searches is not finding the artist, it’s the contractual negotiations. It is absolutely critical to have everything clearly defined from the outset to avoid major problems later, but you can’t define all the requirements properly if you don’t have the experience to know all the things that can go wrong. We have learnt our lessons the hard way, and we have addressed these issues in our Artist Search processes.
Here are some examples of Artist activations that we have worked on:
Project
We were approached by Cummins in Melbourne to clear the rights to use a cult hit from the seventies (at least in Australia) for the advertising campaign for the T20 Cricket World Cups being played in Australia next year. The song is “Get Up And Dance” by Supercharge, an inspired idea that apparently just popped into the very creative head of Sean Cummins on the way back from a T20 client meeting. If you are old enough you will remember the charismatic bald-headed Albie Donnelly playing the saxophone.
Then they asked us to find an artist to do the re-record, so we did our thing and gathered a collection of about 30 candidates, then culled them down to a selection of about 9 that we presented to the agency. At that stage Harts was a bit of a long shot, up against some bigger names, but much to my surprise, we came out of that conference call with him as the hot favourite. After some negotiations Harts and I attended a big meeting in the boardroom of the T20 organisation, along with a bunch of people from the agency, and played them the demo tape. I’ve never seen anything quite like it – he received a standing ovation! Done deal, the rest is history.
