Digital store signage is a game-changer for retailers. Visual merchandising has always been key to attracting customers, but constantly changing physical displays can be expensive and time-consuming. Retail digital signage changes all that.
Retail digital signage draws window shoppers inside, keeps them in-store longer, increases sales and reduces marketing and promotional costs.
In this guide, you’ll see how digital signage can work for all retail stores including furniture, florists, electronics, sporting goods, bookstores, office supplies, art supplies, homewares, gift stores, fashion, pet supplies, hardware and more.
Advertising: Use your screens as an extension of your digital marketing and online presence. You can use digital signage to announce sales, launch new products or run promotions. Point of sale advertising is also very effective for impulse buys, time sensitive deals, clearance sales and package deals. And if you happen to be out of stock in-store, directing customers to your online store can ensure you get the sale.
Customer service: Sometimes you can use screens in place of staff as an efficient and cost-effective way of helping customers. They can be like a digital extension of your customer service team. Instantly sharing information through screens and can reduce the wait time for customers and increase the productivity of team members at the same time. Screens can be used for product demonstrations, to show shoppers where to find products and to connect with customers who actively avoid salespeople.
Brand building: Strong brands are top-of-mind and trusted, which leads to purchase and repeat purchase. If you use your screens to tell your brand story, you can create an emotional connection with your customers. By running engaging videos on digital signage, you can position the brand for easy recall.
Social proof: This can be a great way to encourage user-generated content. Running competitions also gets people to interact and extend positive word of mouth recommendations through their social networks. Having customer reviews displayed in-store offers social proof and builds trust, making shoppers more inclined to buy. Using influencers or ambassadors can also be a powerful tool to convince customers to buy.
Share important safety information: Digital signs are great for reminding shoppers to wear masks (if needed), use hand sanitiser and keep their distance. If you have capacity limits, this can be shared through screens too. In case of emergency, you can quickly share evacuation instructions.
